Close to the end of Michael Crichton's Eaters of the Dead, the Arab narrator Ibn Fadlan is anxious to return home to Bagdad following his adventures in Scandinavia. He approaches his host King Rothgar, explaining that he must now leave in order to complete his business with the Caliph. Rothgar doesn't particularly want this new hero to depart and comes up with all sorts of excuses and reasons to delay him. When Ibn Fadlan asks when the next ship might be ready to depart the kingdom, he gets the … [Read more...]
7 “Gatekeeping” Ways to Improve Your Book

Image: Simon Howden / FreeDigitalPhotos.net It's all too common these days to criticize commercial publishers for their "deny-and-delay" tactics. But as someone whose books have benefited from the discipline of jumping through numerous hoops before they were published, and having read countless self-published books that haven't lived up to their authors' or readers' expectations, here are seven ways in which the disciplines required by those "gatekeepers" can help you significantly boost your … [Read more...]
10 Things To Do In A Book Store (To Birth A Better Book) – Part II
In Part I of this blog post I invited you to go into a physical book store to check out your "Neighborhood" -- those books that (hypothetically at least) represent your competitors. Here are activities 5 through 10 to complete the list, each of which can help you think about the look and feel of your book very differently: 5. Table of Contents (scope and structure): How has each author organized their material? Glancing on the back cover, the inside flap or the early part of the … [Read more...]
10 Things To Do In A Book Store (To Birth A Better Book) – Part I
With her 1970 hit Big Yellow Taxi, Joni Mitchell sang: “You don’t know what you’ve got till it’s gone.” She was het up about paving “Paradise” to put up a parking lot; I feel that way today about losing the paradise of bricks and mortar bookstores. Living in Austin, we’re lucky enough to have Texas' biggest independent bookstore, Book People, plus various Half Price Books locations, not to mention a number of Barnes & Noble stores. As compelling as online sites are … [Read more...]
The “Pig in Lipstick” Approach to Editing

© Ruth Livingstone | Dreamstime.com Recently one of my high tech friends was showing me a feature she embedded into her clients' ebooks that made specific pages instantly "tweetable." After hearing how much the entire project cost (around $25K) -- which involved everything from sourcing the right contributors and editing the content through to the final design and promotion -- I wondered why she didn't make the "tweet" feature a stand-alone, so that authors with much smaller budgets … [Read more...]
What “Killer” Book Titles Can Teach You About Marketing
At its simplest, marketing is saying the right things to the right people. Whether you are marketing a business or a book, the messages you send need to fulfill three distinct elements - components of "killer" book titles that you can apply to your book, business, or other marketing efforts. Check out this four-part series (all are approx. three - five minutes long). Then we'll talk about how this approach can apply more broadly to your marketing your business or service … [Read more...]
Author’s Guide to Book Consultants, Coaches and “Birthers”*

(* This post first appeared as a guest blog on Joel Friedlander's The Book Designer site on July 20th, 2011). As a wordsmith I find the origins of words fascinating. A “consultant” originally referred to someone who visited oracles, until a reference in a Sherlock Holmes story in 1893 changed it to one qualified to give professional advice. Back in the early 19th century “coach” was Oxford University slang for a tutor who got students through their examinations. “Doctor” … [Read more...]
When Times Are Tough – Get Creative
If you would like your marketing or training dollars to go further than they do, by experiencing THREE strategic outcomes not just one...check out my "create a crowd-sourced ebook" training event. What's in it for your company? Team building, in an innovative way that you won't experience elsewhere. Creativity and innovation drawn out of every participant. A marketing tool that can help boost brand awareness, generate leads, build revenues, and demonstrate the power of … [Read more...]
Why Case Studies Suck — And Yours Won’t
Aren't you bored with the tired old format of business case studies? The one where the business being promoted is the hero, whose discovery of a solution to a client's problem is just too -- well, straightforward and challenge-free? That's not the way life is. It's not why we respond to stories. We like to hear about obstacles and how they were overcome, not just "We went in and fixed X - end of story!" If you're tired of reading them, then how about writing them up differently? If … [Read more...]
Guest Post: The Right (and Wrong) Way to Comment on Blogs
Don’t you find it extremely tedious when the only contribution certain folks make on Facebook or LinkedIn is when they’re hawking their (usually self-published) books? If only more would take note of Dana Lynn Smith’s advice (especially #4) regarding the etiquette of commenting on blogs: The Right (and Wrong) Way to Comment on Blogs by Dana Lynn Smith, The Savvy Book Marketer Commenting on other people's blogs is a great way to get visibility, build relationships with … [Read more...]


